The Sedona Conversations at Barcelona began another step in understanding the eventual merger of entertainment, technology, and education. Sedona at Barcelona provided an intimate exchange of ideas and examined the positive and negative impact that technology is having on institutionalized decision-making and institutional direction. The Sedona Conversation provided participants a relaxed setting for leaders from around the world to exchange ideas, closely examine technological impacts, and consider solutions to reenergize and revitalize leaders, employees and students.